Frontend
Branding
Backend
For the branding, it was crucial to design an identity that resonated with the target audience—digitally aware students and potential partners. The brand needed to maintain a professional appearance while clearly communicating its mission. We designed a logo featuring a blue graduation cap paired with a yellow star. The blue cap represents education, stability, and trust, while the yellow star signifies inspiration, ambition, and the connection to the European Union. This logo reflects the Academy's mission to prepare and inspire future leaders for impactful careers within the EU, symbolizing both academic excellence and European integration. Below, we showcase elements from the brand book.
The brand's color palette emphasizes trust, stability, and ambition, with primary colors of blue and yellow dominating the design. Secondary colors like black, ivory, and gray provide versatile options for backgrounds, ensuring a cohesive and visually appealing design throughout.
We implemented a clear typography hierarchy to ensure effective communication and visual appeal. Bold headings grab attention, while subheadings organize the content. The body text is designed for readability, with bold styles highlighting key actions and information. This hierarchy helps guide users smoothly through the website while maintaining a polished, professional look.
Working with GPRG was a great experience. We successfully combined modern design with flexible functionality, allowing the GPRG team to easily manage their content while maintaining a sleek, user-friendly interface. Our focus on dynamic content management ensures that the website remains up-to-date, keeping visitors informed and engaged with the Academy’s offerings. We're proud of the outcome and excited to see how the platform will support GPRG's ongoing efforts in education and outreach.
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